Most Popular - Part 27

The Importance of a Logo in Social Media Marketing

You have written and executed a social media marketing campaign for your business and everything is going well, except for one thing. You don’t have a logo design. Your logo is your branding and it is absolutely critical.

When you have a presence on the internet, if you have a logo, people will forever associate you and your business with that logo every time that they see it. If you are really making the most out of social media and marketing your business online appropriately, your logo is a very important part of your branding.

The logomaker.com gives brand recognition to people who know you and who are in the habit of doing business with you and it also gives brand recognition to your target audience. When the members of your target audience see your logo online, they will be compelled to learn more about what you do professionally and what you offer.

The logo plays a very important part in your social media marketing campaign in several ways.

How does your logo promote your business? Your logo design speaks for itself when it comes to promoting your business. You don’t need to say a word. A good and effective logo will say so much about what you stand for and what you are offering.
How does your logo protect you? When you post content, it is not enough just to get the word out there. In fact, if you post content and don’t have any real sense of identity with regard to your branding in the form of a logo, you will end up like all of the other business owners on the internet who syndicate a high volume of content in the hopes of generating a lot of traffic to your website. That approach will produce some results; however, your logo will really communicate who you are and what your business is all about. There are many times when the logo will attract people so much that they are fascinated enough to want to know more.
Does your logo say that you are a professional? If you have an interesting, attractive and good-quality logo design, it will be prominent on whatever you are sharing with your online connections. The logo may be enough to get people to want to build a relationship with you. If they like your logo, they may like your creativity, the way in which you communicate, and what you are selling.
Your logo clarifies who and what you are. As you start to share more and more content, you will prominently place your logo on your content with a link back to your website. People will start to visit your website often, will begin to reap the benefits of the content that you are sharing and syndicating, and start to believe in your credibility. The more people trust your credibility and expertise, the more they will want to be involved with you and your business.
What goes into an effective logo? There are many things that go into the thinking before you come up with the final logo for your marketing campaign. They are:
Research: You must do extensive research before your logo is created. The logo must be absolutely synonymous with your brand. What you want is for your logo and your brand to be one and the same.
An effective name: You want your name to be unique and memorable. It should also be easy to remember. You want it to fall off of everyone’s tongue.
Aesthetics: You want your logo to be pleasing to the eye. At the same time, it should be simple and easy to identify with. Your logo, your website’s look and feel, and your any other look that you choose must be a perfect match to what you are selling.
Focus group: If you aren’t sure about whether your logo will be effective and really powerful, a good way to gather information is through a focus group. If you form a group and invite people whose opinions and judgment you value, their feedback will be very important to you. You should use your logo online at every possible opportunity. The more people see your logo, the more they will want to know about you and your business.

Conclusion

Your logo is extremely important when it comes to the overall success of your social media marketing campaign. It identifies you to other people and it identifies what you are selling and causes people to want to become loyal customers. There are many elements that make up a successful social media marketing campaign and even though the logo is a small part of it (physically), it is a huge part of it when it comes to the kind of impact that it will make for you and your business.

We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.

Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

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12 Tips For Learning How to Surf

1. Always watch the ocean.
Good surfers always have their eyes peeled on the horizon, looking for what surprises the ocean may throw their way. Turning to face the beach is one of the most dangerous things to do as you might end up head first into the sand or coral. When you learn it is easy to forget that a wave may approach at any time and from any angle.

2. Rip Currents
Rips can be a blessing or a danger. Always know before you enter the water where rip currents are, what direction they are running and how far out to sea do they go. Surfers often use rips to help them get out the back, but they can become dangerous when you lose your board and cannot swim well. Flow with rip currents if you are in them and learn to read the ocean before paddling out.

3. Surfing Fitness and Surf Training
By participating in surf training and improving your surf fitness before you enter the ocean you enhance your own safety and will improve faster as a surfer. Surfing is a demanding sport that will challenge your fitness levels, strength and endurance. The best surf training is spent on improving surfing fitness combined with specific strength training for surfing and time in the water. Surf Training involves a lot of diverse movements that will help with your movements in the water.

4. Paddling Power
The ocean is very strong and you will find out very quickly that you need to be able to paddle with power when you go surfing. In order to do this work on your surf training and also ensure your paddling technique is good. Many surfers lose their energy and momentum because they cannot generate speed and power when paddling.

5. Wax all of your Board
So many learners forget to wax the spots where their hands go to prevent falling when popping up and also forget to wax the entire board, thinking they will only need wax for their feet. When out in the ocean you will move your feet to different area’s and will want to have as much surface area covered as possible for grip.

6. Catch the wave before you stand.
Many learners think the goal is to stand up, that comes second. First you have to use your surf training and paddle power to catch the wave. Only after you know you have caught the wave and you feel the waves power can you then stand up and start to surf. The only exception is when using a stand up paddle board.

7. Stay out of the impact zone
The energy area where waves are consistently breaking and good surfers are taking off from is the most dangerous area for anyone to be. If you get trapped there, point your board to the beach and go in for a rest before moving down the beach to paddle back out again.

8. Learn in a comfortable environment.
It is very difficult to enjoy learning when you are cold, shivering or in a place that is covered in rocks and reefs. Learn in a spot that has smaller waves and in a warm environment so you can spend more time in the water focusing on practice and technique.

9. Know your Limits.
It is very easy to look out at breaking waves and think they are small and easy to surf. When you paddle out you may realize you are out of your league. Surfers like to push themselves into bigger and faster waves, just know what your level is and avoid endangering yourself or others by going out in conditions that may be too much for your current limits.

10. Weight Training for Surfing
Being strong with good muscular endurance for surfing can be effectively achieved in the gym. Weight training for surfing in a circuit format is one of the best ways to improve surfing fitness as it challenges many energy systems in the body used for surfing. Avoid doing any form of training that is not surf training specific.

11. Surround yourself with Friends.
Learning is a humbling experience and also a fun one when shared with friends. Find a group of people and develop your skills together.

12. Treat others with respect.
There can be a lot of people in the water at one time trying to catch waves. Treat people with respect and share the waves, another one will always come along and sharing the ocean is what surfing is all about.

So enjoy the ocean, use these points to improve your surfing and remember surf training and improved surf fitness is the base of catching more waves.

Hayden Rhodes has coached professional and amateur athletes improve their performance through scientific personal training, hormonal testing, nutritional coaching and performance principles.

If your a professional surfer or just getting started and want to improve as a surfing athlete then please visit http://SurfTrainingSecrets.com. Do you want to improve as a surfer?

For a free 5 day coaching guide on boosting your surfing performance please visit http://SurfTrainingSecrets.com

I look forward to your questions and comments.

Thank you for being ON BOARD with Hayden Rhodes

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Should You Buy A Surfboard Online Or At Your Local Surf Shop?

With the growth of the internet, the ease and availability of ordering surfing products and buying surfboards of all types online has become an acceptable way to shop and purchase a new board. However, buying a surfboard at your local surf shop may be preferable because you can touch it, pick it up and feel it, and talk to a sales representative face to face. One of the reason I loved with surf comp app is it’s reliability during surfing events.

One disadvantage may be that your local surf shop may have a limited supply of surfboards because inventory requires large cash outlays. Most retail surf shops concentrate on clothing as their main product emphasis thus reducing their surfboard inventory to few types and designs. This is also true with most online surf shops, but normally they do not have to carry inventory and drop ship their surfboards from a variety of surfboard shapers and manufacturers. There a probably a number of retail surf shops within 10 to 20 miles of your surfing community, which can give you more of a chance to purchase the surfboard you are looking for.

Online you have a very wide selection of surfboards, probably more than you will have from your local surf area. You can search for surfboards by type and design and also by “online surfboard shops” and you will most likely be able to find several one-stop surf shops with a wide selections of good surfboards.

Over the years, many people have become too busy to go shopping for a surfboard, bodyboard, or SUP at the local surf shops. It takes a lot of investigating and time. Once you take the time and go to your local surf shop, more often than not, the surf shop will have a very limited selection, which means that you will have to drive to another shop in hopes of finding what you want. Another disadvantage is that the sales staff will put pressure on you and try to push you to buy one of their surfboards even if it doesn’t fit your needs. This is especially true for the beginners and novice surfboard riders.

If you go to the local surf shop, try to hook up with a senior member of the sales staff with lots of surfing experience. You need someone with experience to guide you. Many of the surf shop sales staff are young kids with not too much surfing experience and not much knowledge about surfboards and what should be good for you the individual buyer.

Most of the surf shops sell surfboards and other surfboard types and designs that are produced by their local shapers so choices for the buyer are limited. Some of these shapers make very good surfboards, but be careful because you may end up with a surfboard that is not suited for you. Typically, these shops are limited by available funds and keep a minimum inventory of surfboards on hand. They have wide selections of t-shirts, board shorts, sweatshirts, tank tops and other clothing items, which are their mainstream of revenue. Surf shops today are mainly clothing stores, not surfboard shops like they were in the past.

Since the advent of the internet, online surfboard shops have come into vogue. It has taken a long time for this to happen, but slowly the public has become comfortable going online and searching for a surfboard of their choosing. There are also many online surfboard stores that will give you a wide selection of surfboard types and designs.

You may also find a local surf shop that carries the surfboard you are looking for, which will allow you to save on shipping costs and actually see the board you are buying. Sometimes you can find a local surf shop that carries the surfboard you are looking for, so many buyers go online to find out what is available in their local shops.

If you know what you want and don’t need to see or feel the surfboard, go online where more often than not you can get a custom surfboard of the size, design, and colors of your choice. You will be in a virtual surf shop and the nice thing is that, while you are shopping for your surfboard, you can shop for the surfboard fins, leash, wax, and the clothing items you might need like a new pair of board shorts.

Since security of payments on the internet has become safe and not a problem, you can pay with your credit card when you make the purchase. It has taken many years for most people to trust the internet when ordering products, especially the baby boomers who didn’t grow up with the internet. Now, it seems that just about everyone is ordering products online ranging from vitamins to automobiles. Somewhere in between are the surfboards and other surfing products.

Just as there are retail local surf shops, there are online surfboard companies offering a wide selection for surfboard types including soft and hard surfboards, standup paddleboards (SUPs), bodyboards, skimboards, and custom surfboards. The excellent companies have a cross section of designer boards made by the better known companies and top of the line surfboard designers and shapers. They offer these surfboards in various sizes and the product lines to meet the requests for most surfboard buyers. If you want a shortboard, you can find it in any size you desire. The same is true for bodyboards, skimboards and SUPs. If you want a custom surfboard, you can get it.

If you live in a remote area and are looking for any of the above mentioned surfboard types or designs, shopping online can be a big advantage. Most of the companies offer a window where you can return their products if they do not suit your needs or if there is any shipping damage.

It is amazing how the sport of surfing has grown to the interiors of our country and those overseas. People are surfing on manmade wave machines at surf parks, on lakes and rivers and just about anywhere there is water. As the sport has grown, there are a growing number of inland retail surf shops, many included in the local sporting goods stores. If these stores are not available, go to the internet and find an online store.

If you choose not to purchase your new surfboard from a retail surf shop, you will find that the online surf companies offer their product with a comprehensive explanation of each of their surfboards and surfing products, which gives the buyer a great feel for the board. Typically their pricing is fair and consistent with industry standards and sometimes better for the online shopper. Shipping is easy and your new surfboard comes with a limited warranty just as it would at your local retail outlet.

One thing that is very important when ordering from an online surfboard company is to ask questions if you have any. You should also be able to talk to an expert. Every good internet online company should have an expert on their staff for you to consult. Before you contact an online surf company, do your homework before placing your order.

Wherever you purchase your new surfboard, get yourself a great surfboard, bodyboard, skimboard or SUP and go surfing. Have fun and always remember to Surf Life!

Oak Street Surf, [http://www.oakstreetsurf.com], is a one-stop online surf shop representing the latest surfboard products and accessories.

You can get a good review of top of the line surfboard types and designs including bodyboards, skimboards, SUPs, longboards, and shortboards. Let us customize one of our surfing design types for you.

We believe that surfing, whether it is bodysurfing, boogie boarding, board surfing, skimboarding or riding a Standup Paddleboard (SUP) will change your life forever.

You will be able to apply the love you will obtain from surfing to everything you do and will learn how to Surf Life! What a joy!! Visit Oak Street Surf at [http://www.oakstreetsurf.com] and talk to the experts with over 70 years of surfing experience. Visit the site now!

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