Building A New Home And How To Do It Right

Often people ask ‘Why would we use a Building Broker?’ There are many benefits when using a Building Broker and the following options below go through the pro’s and con’s of home building using tried and true established methods of home building and the newest way of designing and building a new home in Perth, Western Australia.

The Old Fashioned Way – Go directly to a display home builder

This is probably the most common way of building a new home and has become an established method throughout Australia and also made popular by luxury home builders in Melbourne, because of the aggressive marketing used by builders who align themselves with land developers by creating display villages.

Another thing to consider is the building inspection report, if you are having your dream home built from scratch. When constructing a new home, it is best to have as many backups and insurances in place, to ensure you get what you are paying for. One of the things builders are good at, regardless of their experience and expertise, is covering up their mistakes.

An independent building inspector, will cover your future dwelling with the skillful eyes of an expert and uncover any hidden gotchas, that may come up only after the builders warranty has expired. So spending a few hundred dollars on a New Building Inspector in Melbourne, just could save you many thousands of dollars if they discover something quite out of the ordinary.

A lot of buyers find building confusing and overwhelming as there are just so many variables to consider. Things like;

Where do we begin?

What can I get for my money/how much will the completed building cost?
What will my house look like?
Project builders answer these questions by having their own broker (New Home Sales Consultants) in the display home 4 days a week. You’ll receive guidance on the home building costs, what happens next and you’re able to wander through the finished display home and get an feel for the home as if you were living in it. This is the exact representation of what every ‘project builder’ does and they do well. They reinvent old house designs year after year and build hundreds of replicas. Often if you were to take a short cruise in your car you would find that very display home multiple times in the new subdivisions.


You can physically see what your home will be like when completed, before you even get started building on site


You’re unable to compare apples with apples by getting a second price due to copyright.
You’ll live in a ‘one size fits all’ home. Which is OK if you’re just like everyone else.
There will be barely any consideration to your block and the angle or aspect – which means you may have very poor solar passive design principles included in your home if your block faces a different direction to the display home.
You probably won’t be able to make many changes. If you are allowed they will more than likely be priced at a higher than standard margin.
Hidden costs are added to the price of the house. Items like site costs, local government costs and concrete pumps are examples of this.
The building broker in the display (New Home Sales Consultant) will provide you with biased advice after all, they are looking after the interests of the builder.
You need to trust the builder is honest in all dealings and that the work on the building site is acceptable, especially if you have no way of checking it yourself.
Use an architect

Generally buyers won’t discuss building with an architect unless the expected building price is going to be over $500,000. That might be too low for some architects who are well known for exceeding the buyers budgets with their inefficient house designs.


To gain qualifications an architect must study for seven years and be employed for two years under another practising architect before they can receive their certification. That means they’re experts in home building right?


The exorbitant upfront costs mean this avenue is the most restrictive of all, and rarely does the finished building justify such large fees.
Generally architects design both commercial and residential construction – which means you’re not getting a specialised house designer. The architect you employ may be more familiar with commercial construction, which is a different industry using different building methods and costings.
Most if not all architects won’t be aligned with a building company which means they don’t keep up to date with building methods and materials. This generally results in designs exceeding the buyers building budget.
Be an Owner Builder

Surely you could build your new home yourself and achieve the greatest outcome! This is probably true for most things in life right? If you can do it on your own surely you will be able to save some money. There are numerous people that think they should perform their own car service instead of using a mechanic because the mechanic is going to rip them off right? But the simple truth is that the mechanic is experienced and can complete the work in half the time and knows where to get the parts immediately and guarantees the job. It is very much the same as building. I was reminded of this when a friend of my wife’s came over last week and was discussing her Kitchen renovations. She’d been having a difficult time searching for a decent cabinetmaker, so I gave her two names on a small piece of paper for her to ring. Today, my wife’s friend visited and handed me a lovely bottle of wine and thanked me for referring her to a terrific cabinetmaker. When you’re considering building a new home, you’re entering into a process that involves so many different variables that if one isn’t right, may have a huge impact on the entire process. I’ve personally spent 20 years qualifying home builders, building suppliers and quality tradesmen. I have my own little black book full of names of great people that will deliver what they say they will. However, if I chose to I’m sure that I could fill many other books with names of people that don’t.


Unless you’re a builder, or in the home building industry, I really don’t see any pro’s. Most may think of the one main factor of ‘savings’ however that is just a false assumption. A poorly designed house can be $30,000 more than a well designed house even though they look very similar. If you lack the understanding in building, you will be doing yourself a disservice by attempting this yourself.

You’ve got to be extremely lucky to get the best design, best interior design, best energy efficiency, best engineer, best builder, best surveyor, best price, best timeframe…
If you’re thinking of home building you should be using a building broker. You will save time, money and stress and you will get the best building result because building brokers are industry trained experts in all areas of home building.

Steve Fitzpatrick is the Managing Director of Your Building Broker in Perth Western Australia and has over 20 years experience in the residential construction and building industry and over the last 15 years has worked almost exclusively as a custom home builder of fine homes.

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Electrical Contractors Bid Big and Profit with Industry Partnering

With good planning and preparation, electrical contracting companies can submit their quotes for big projects they have always wanted – or must have to grow. All that is required is sufficient lead-time and a knowledge of industry partnering on the supply side of materials and manpower. Spend the next five minutes reading the article and you will see there are options, both achievable! You will also read about a growing industry many electrical contractors are discovering to help propel them to the top with minimal financial, overhead and legal risk. With many years of experience, service today provides all types of electrician Melbourne services to domestic, commercial and industrial sectors in Melbourne.

Risk and reward: You must “take it to get it”

The scenario is you have grown your business with the proper mix of office personnel and electricians, have decent cash flow, and enjoy an amicable working relationship with your materials supply house(s). You have your estimating fundamentals down and your business is cruising along at a good pace ready to advance to the next step. Your willingness to accept risk is going to place your business over the top or keep you in check. Which way do you go? Are you comfortable or are you ready to progress in the electrical contracting industry? If your answer is “no” – stop reading here. Otherwise, go on to the next step…


Steven Covey said it the best, “Effective people are not problem-minded; they’re opportunity minded.” Maintaining the status quo simply obstructs growth. In a 40-hour workweek, a couple of office support personnel and ten electricians in the field can easily handle a manpower availability factor of ten electricians. With overtime – in perfect conditions – you can squeeze overtime at fifteen man-days (ten at 60 hrs/week) out of your crew and still keep projects on schedule over a short-term period. Now the big knock at the door sounds and an opportunity to grab a big project presents itself. You find you have a requirement for an additional ten electricians to handle the job. Your current crew is stretched to the point of diminishing return. You have a few options; turn the work down and maintain the status quo or go with one or a mix of the remaining two below:

In-house: Focus on the people and the job

OK, start your clock and watch it good! Bid and allow lead time to advertise, drug screen, check references, test for knowledge, interview, notify your worker’s compensation insurance company, gather social security, federal, state tax withholding information, perform payroll functions and then hire to double the size of your staff before the project start date. This will, of course, take time away from getting your materials take-off list in order, ironing out job details with the GC, attend planning meetings, pull permit(s) along with other miscellaneous tasks. You decide to bring in an additional part time office employee to assist the other two already focused on their full-time functions. Also, consideration for the post-project issues must be factored in, like handling unemployment forms, adjusting your worker’s compensation insurance, letting workers go, etc. OK, stop your clock; count the days juggling schedules, whew! Next option is for those ready to throw away the pain and hassles or effectively managing human resources.

Outsource: Focus on the job – not the people

Have time to place one five-minute phone call and want to focus on job preparation, not human resource headaches? Call an electrical staffing company and have the right skill sets assembled for you with all administrative burdens delegated. The price, you ask? Slightly marked up but, it includes the price you would pay for all of the insurance, overhead, payroll, time tracking, advertising, and recruiting duties incurred. By taking on the big job, your return on investment will be surprisingly large by rolling in the known manpower cost. You will have the freedom to focus on the job and maintain your current employee base to supervise job site duties. Do you want more work without added administrative headaches? Want others to handle hiring, replacing, and termination of employees and avoid legal pitfalls with tax and insurance issues? If yes, then select a staffing agency that has licensed electricians in the office who understand what it’s like out there in the real world. Speaking of risk, multi-trade staffing firms let a “staffing technician” hire your electricians. Demand an Electrical Contractor and Master Electrician – backed by human resource experts – hire the specific electrician or electrical crew you require!

Mike Widner, Director Strategy Construction Company

Learn more about outsourcing electricians [] by contacting Strategy Construction Company at 719.574.1881.

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Pressure Wash Your Driveway

Stains on concrete are not only unsightly, but can also weaken the surface of your driveway. For outdoor cleaning, a pressure washer is fast and efficient, and uses less water than a garden hose. A cement driveway cost Perth can be calculated with the number of area of your driveway.

Pressure washers are portable and can run on either electricity or gas. The engine powers a water pump, which is fed by a garden hose. The unit pressurizes the water so it comes out with greater force than a garden hose alone could muster.

The cleaning power of a pressure washer is determined by combining its water pressure (measured in pounds per square inch, or PSI) with the amount of water used to clean a surface (measured by gallons per minute, or GPM). To calculate its cleaning power, or CP, multiply a pressure washer’s maximum PSI rating by its GPM flow (CP = PSI x GPM).

That much pressure is designed to strip substances away from surfaces, so be careful when using a pressure washer. It can just as easily strip away a plant as a stain. Above all, never point the spray wand at a person as it could well cause injury.

Skill level

  • Intermediate

Time required

  • 2-3 hours for cleaning and sealing, plus several days for drying and settingMaterials
  • Degreaser/cleaner
  • Tarp (optional)
  • Painter’s tape (optional)
  • Driveway sealant


  • Broom
  • Pressure washer (also available to rent)
  • Pressure washing-formulated detergent (check machine instructions)
  • Garden hose
  • Rubber boots, gloves and safety glasses (recommended)
  • Paint roller and extension pole

Step 1: Prepare the area

Clear the surface of your driveway of any loose material, particularly stone and dirt. If your driveway abuts any walls or doors, you may want to cover them with a tarp and some painters tape. That will protect the finish from accidents or flying debris. Take a few moments to determine which end of your drive is the highest and what direction water flows when it runs across the surface.

Step 2: Degrease the surface

Applying a degreaser will loosen stains in the concrete, allowing you to pressure it away. Some pressure washers have an attachment tool for applying degreaser. Otherwise, scrub the degreaser into the concrete with a stiff-bristled brush or push broom.

Step 3: Ready the pressure washer

If your pressure washer came with instructions, be sure to follow those as they will be specific to the model you’re using. Generally speaking, though, you’ll need to connect the spray wand to the washer using a pressure hose, and the washer to a water supply using a garden hose. Different nozzles are available for different purposes. For applying the detergent, use the low-pressure nozzle; for rinsing, use the high-pressure nozzle, but do not use the high-pressure nozzle on brick surfaces.

Step 4: Clean the concrete

It’s finally time to fire up the washer. Start at the higher end of the drive and work your way in the direction of water flow. Pointing the spray wand at the surface of the drive, depress the trigger and sweep the nozzle steadily back and forth across the concrete, overlapping each stroke by several inches. Once you’ve applied detergent to the entire surface, let it stand for a quarter of an hour or so. You may need to rewet it occasionally to make sure that it doesn’t dry out.

Step 5: Rinse the concrete

After 15 minutes, switch to the high-pressure nozzle and set the pressure washer to its rinse mode. Repeat the sweeping pattern you used before, washing away the detergent and using the spray to lift any grime or stains you find. Make tighter sweeps to lift heavier stains. Be sure to rinse away all of the detergent.

Step 6: Seal the concrete

After the concrete has dried completely, apply a sealant to help ward off future stains. Using a roller with an extension poll, coat the surface of the driveway with a concrete sealant. Allow the surface to set a full day before using the driveway.

Electrical Contractors and Outsourcing

Reliability, hiring and termination costs are persistent problems in the electrical contracting industry. Thorough screening, testing and interviewing techniques can help prevent reliability issues. The question is, do you have time to do all of these things and maintain focus on the job site? Make sure emergency electrician Brisbane all work carried out is safe and to the best standard.

First review a list of functions your company must do to hire, maintain and retain an employee. Place a cost on each item using the time value of the person who must handle each separate item. For example and simplification, your office manager earns $15.00/hour and spends a half-hour a day dealing with employee issues. The time value is $7.50 to perform that function. Do this for each item listed below and come up with a daily total amount. Divide the total by 8 and determine if you are performing the functions cheaper than the staffing company can. Most electrical contractors can not because they are set up operationally, not administratively.

If you need a guideline to compare costs, most staffing companies charge a very small amount on top of each hour billed; use 5-7% as a general rule. Keep in mind this includes all labor burden costs including state/federal payroll taxes, worker’s com, liability insurance, payroll processing, etc (see list for the rest).

Outsourcing your human resources function eliminates the need for:

Placing job ads, handling phone calls from ads, processing job applications,checking references,performing criminal background checks, scheduling and paying for drug testing (if required), scheduling and conducting interviews, controlling Worker’s compensation insurance costs, maintaining liability insurance on employees, paying for office staff human resources training,
employee handbook development, safety program development, administration and injury reporting, payroll administration, mailing checks and setting up direct deposit accounts, payroll tax accounting – weekly payroll and annual mailing of W-2’s,
time tracking of field employees (electricians), offering and administering health and savings plans, worker’s compensation claims processing, processing unemployment claims, handling court ordered garnishments, paying attorney’s fees if a suit is filed against your company, addressing and processing NLRB issues, dealing with and paying for other post-employment obligations (wrongful termination suits, HIPPA notifications, etc)…and all of the other time consuming costs not mentioned above that chew into your bottom line!

What many electrical contractors do not take into consideration is the amount of time away from production and the amount of time their office staff devotes to recruiting, hiring and maintaining each employee on the payroll. This is a variable cost outsourcing labor solves.

Going back to the numbers, variable costs are costs that can be varied flexibly as conditions change; like the number of electricians you need to carry on your payroll at any given time. The point made here is that labor is a much more flexible resource than capital investment. Outsourcing labor provides you and your staff with freedom away from time consuming human resource functions. The time you save is better spent marketing, dealing with customers, suppliers, and focusing on the work at your project site.

Spend time to add up the time and cost of the listed functions involved in hiring and retaining electricians. Ask a staffing company to provide you with a cost breakdown of their hourly charge for each electrician’s skill level. Keep in mind staffing companies cover all the costs you would and charge a nominal account administration fee (the fee is normally much less than what companies spend on the list of HR functions). Compare the costs. Remember to consider the intangible benefits of reduced liability, time savings and increased freedom to focus on your customer.

Most contractors will agree that for any given electrical contracting project, outsourcing is cost effective. One key point that must be emphasized is outsourcing labor is not a “one size fits all” solution to controlling variable costs. Businesses that are comfortable where they are do not make good candidates. On the other hand, a business that wants to grow while maintaining tight control over variable costs makes an excellent fit.

We can never predict when an employee will decide to leave a company but, we can control what it will cost to replace that person using effective outsourcing strategies. Keeping the right mix of permanent and temporary employees is the key to controlling the priciest variable costs in our industry – labor. Outsourcing electricians allows you to control variable costs that are discussed in the next few paragraphs.

As you are aware, variable costs are the costs directly linked to the tempo of operations in electrical contracting. They are called variable because they vary with the size and workload of the business. This means that the more projects bid and won; the more labor, material, etc. costs will rise. The more labor costs rise, the more employee-related administration costs go up.

This, of course, is in contrast with fixed or overhead costs. These costs are those that are incurred regardless of whether or not your company works one or ten projects. These costs do not vary as the pace and size of your operations change unless a dramatic change is made. Variable costs are project specific, whereas, fixed costs are associated with the entire company. Office leases/mortgages have to be paid no matter what is produced or in what numbers. Hence rent or a mortgage is a fixed cost.

Consider a situation where you determine your electrical contracting service yields a 25% contribution margin. Your figure can then be used to determine whether variable costs for your project(s) can be reduced. You can choose to bump up the price of materials and/or reduce your labor costs.

Material pricing adjustments is the easy part. Labor costs are not. To attract and retain quality electricians, you must pay more than the competition, offer benefits and training.

Remember your bottom line or net profit is determined by how you decide to spend each penny of your contribution margin on fixed costs. We know you can control your fixed costs by deciding on how much to spend on vehicles, equipment, tools, phone service and all the rest of your business needs

But, what is the true cost to attract, hire, manage and retain a qualified electrician for a three month project and what is the cost to hire a permanent/full-time employee? You probably know the answer, the cost is the same. It is the replacement cost of the employee that will eat into your bottom line after you conduct all of your human resource or human capital management functions in-house. And what price do you place on the expenditure to bring someone new into your company? And what does it really cost to replace that person? The answer is simply the cost of time – your time, your staff’s time and all time removed from project related activities.

Learn more about outsourcing electricians [] at Strategy Construction’s Web Site.

Mike Widner is Director of Strategy Construction Company in Colorado Springs, CO. His background is in manpower management and human resources management in the construction industry. Over eight years, Mike performed several personnel realignment projects for the US Air Force and currently focuses on helping electrical contractors control labor costs using outsourcing techniques.

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Tips for Safe Use of Electricity

We possibly could not ever imagine living without the continuous supply of electricity such is our dependence on electrical energy. From providing lighting, cooling and heating to powering all of our electrical appliances, electricity has become part and parcel of our daily lives. However, we should not forget that if it is used incorrectly, it can injure or even put human lives in danger. If you want to make sure that your electricity is safe ensure also that you have a contact for 24 hour electrician Brisbane.


Our homes totally rely on electric energy to supply us with food, light, entertainment, heating and cooling. A lot of accidents involving electricity happen in homes and the major areas of worry are mentioned below.

Electrical Appliances

Our homes are packed with electrical appliances – from microwave and toaster to refrigerator and television set, but there are safeguards that need to be adhered to prevent the danger arising from electrocution.

  • Ensure appliances like computer monitors and television sets that produce heat have sufficient inches of clearance all around for good air circulation.
  • Refrain from pushing anything into an appliance like the toaster.
  • Prior to cleaning appliances, switch them off and unplug.
  • Switch off appliances like ovens, air conditioners, heaters etc. while leaving your home.
  • With wet hands, never touch any electrical appliance.
  • Don’t fold an electric blanket in order to store it because the wires may crack or bend.
  • Check the appliances at regular intervals for defective or broken plugs, cords and switches and change them or get them repaired at once.
  • In case, you discard them, ensure that they can’t be used by anyone else.


Although lights seem to be gentle, they are quite capable of inducing electrocution. While handling lights of any type, the following tips should be adhered to remain safe:

  • To avoid overheating, always use a light bulb with the right wattage.
  • Prior to changing a light bulb, always switch off the light.
  • Refrain from using wet hands to change a light bulb or to touch a light switch.
  • Get the plates detached by a certified electrician in case tiling is being performed around the light fittings or switches.
  • Don’t take out the plate around the light while painting a ceiling instead cover it.


It is through cords that we are able to connect appliances to the power supply and this also needs to be handled with good care. Following are the safety tips for electrical cords:

  • Completely loosen up the cords prior to use to avoid overheating.
  • At all times, take out a cord from the wall at the plug because pulling on the cord itself is not safe.
  • When using extension cords for outside use, make sure that the extension cords are rated for outdoor use and ensure the connections are shielded from the weather.
  • Yes, extension cords must be used as a temporary solution only and ought to be placed around the walls to avert tripping and it should not be placed under the rugs or carpet.

Wet Areas

Electricity and water don’t mix and so in wet areas extra caution should be observed, which include the following:

  • While working in wet areas such as the laundry, wear rubber-soled footwear.
  • In the bathroom, disconnect and safely store electric shavers and hair dryers every time they are not in use.
  • In the bathroom, avoid using portable electric heaters.
  • Refrain from using extension cords in wet areas unless intentionally designed for such use.
  • To avoid splashing, keep stereos well away from the swimming pools and spas.

Power Boards & Adapters

  • We tend to use so many appliances in our day to day lives that a single power outlet is often not adequate; however, care should be taken while using double power boards or adapters.
  • Don’t piggy-back a double adapter because it can induce an electrical fire.
  • Ensure the power board has the correct amperage to support the appliances that are plugged into it; however, never overload a power board with too many appliances.
  • It is recommended to use power boards always with inbuilt safety devices like overload switches.
  • Inspect power boards at regular intervals for signs of discolouration or scorching and change at once if detected.
  • Make sure power boards have sufficient ventilation to shield from overheating.
  • It is recommended to switch off the power boards from the wall outlet always if they are not in use for any time duration.


Electricity can be a dangerous outside the home too and care should be taken here too. Following are the major areas of concern.

Hidden/Concealed Wires

Wires that you can’t see at all pose a greater danger than overhead power lines. In such situations, the following tips should be observed.

  • You should call 1100 prior to digging any type of hole or ditch in your backyard, as there may be underground power cables passing through.
  • Try to find out where the electrical wires are before drilling into the walls, especially around the power points and light switches.

Power lines

Overhead power lines hold enormous voltages, thus special care requires to be taken around them. Adhere to below-mentioned safety tips around the power lines.

  • Make sure there are no overhead power lines in the area before installing an antenna, raising a ladder or putting up a boat mast.
  • In the area surrounding the powerlines, the tress should be trimmed by professionals and preferably should plant low-growing vegetation in such areas.
  • Ensure that near overhead power lines, your children don’t climb trees or fly kites.
  • Suppose, you’re on your roof for whatever reason, just remain away from the power lines that connect your home to the grid.


Prevention is better than cure goes the saying! Shield yourself from all the potential electrical accidents by following these simple rules:

  • It is recommended to use the services of a certified electrician always.
  • Don’t ever try for DIY electrical work; not only it is illegal but also it can lead to electrocution or fires.
  • It is recommended to change all old ceramic wire-type fuses with switch-type circuit breakers.
  • To detect possible risks, get a licensed electrician to perform an electrical safety audit of your home or business.
  • Install safety switches or RCDs (Residual Current Devices). They will cut power flow in one thousandth of a second during an emergency, which aids in preventing electrocution.
  • To make sure safety switches are in good working condition, test them every 3 months.

Although electricity has the potential to kill, we can live safely using it provided we apply common sense and also teach our kids to do the same. Electricity can continue to be a great assistant in all stages of our lives.

If you need the services of a 24/7 emergency electrician in Sydney, right away get in touch with Service Today on 1300 859 383.

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The Importance of a Logo in Social Media Marketing

You have written and executed a social media marketing campaign for your business and everything is going well, except for one thing. You don’t have a logo design. Your logo is your branding and it is absolutely critical.

When you have a presence on the internet, if you have a logo, people will forever associate you and your business with that logo every time that they see it. If you are really making the most out of social media and marketing your business online appropriately, your logo is a very important part of your branding.

The gives brand recognition to people who know you and who are in the habit of doing business with you and it also gives brand recognition to your target audience. When the members of your target audience see your logo online, they will be compelled to learn more about what you do professionally and what you offer.

The logo plays a very important part in your social media marketing campaign in several ways.

  • How does your logo promote your business? Your logo design speaks for itself when it comes to promoting your business. You don’t need to say a word. A good and effective logo will say so much about what you stand for and what you are offering.
  • How does your logo protect you? When you post content, it is not enough just to get the word out there. In fact, if you post content and don’t have any real sense of identity with regard to your branding in the form of a logo, you will end up like all of the other business owners on the internet who syndicate a high volume of content in the hopes of generating a lot of traffic to your website. That approach will produce some results; however, your logo will really communicate who you are and what your business is all about. There are many times when the logo will attract people so much that they are fascinated enough to want to know more.
  • Does your logo say that you are a professional? If you have an interesting, attractive and good-quality logo design, it will be prominent on whatever you are sharing with your online connections. The logo may be enough to get people to want to build a relationship with you. If they like your logo, they may like your creativity, the way in which you communicate, and what you are selling.
    Your logo clarifies who and what you are. As you start to share more and more content, you will prominently place your logo on your content with a link back to your website. People will start to visit your website often, will begin to reap the benefits of the content that you are sharing and syndicating, and start to believe in your credibility. The more people trust your credibility and expertise, the more they will want to be involved with you and your business.
  • What goes into an effective logo? There are many things that go into the thinking before you come up with the final logo for your marketing campaign. They are:
  • Research: You must do extensive research before your logo is created. The logo must be absolutely synonymous with your brand. What you want is for your logo and your brand to be one and the same.
  • An effective name: You want your name to be unique and memorable. It should also be easy to remember. You want it to fall off of everyone’s tongue.
  • Aesthetics: You want your logo to be pleasing to the eye. At the same time, it should be simple and easy to identify with. Your logo, your website’s look and feel, and your any other look that you choose must be a perfect match to what you are selling.
  • Focus group: If you aren’t sure about whether your logo will be effective and really powerful, a good way to gather information is through a focus group. If you form a group and invite people whose opinions and judgment you value, their feedback will be very important to you. You should use your logo online at every possible opportunity. The more people see your logo, the more they will want to know about you and your business.


Your logo is extremely important when it comes to the overall success of your social media marketing campaign. It identifies you to other people and it identifies what you are selling and causes people to want to become loyal customers. There are many elements that make up a successful social media marketing campaign and even though the logo is a small part of it (physically), it is a huge part of it when it comes to the kind of impact that it will make for you and your business.

We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.

Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

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12 Tips For Learning How to Surf

1. Always watch the ocean.
Good surfers always have their eyes peeled on the horizon, looking for what surprises the ocean may throw their way. Turning to face the beach is one of the most dangerous things to do as you might end up head first into the sand or coral. When you learn it is easy to forget that a wave may approach at any time and from any angle.

2. Rip Currents
Rips can be a blessing or a danger. Always know before you enter the water where rip currents are, what direction they are running and how far out to sea do they go. Surfers often use rips to help them get out the back, but they can become dangerous when you lose your board and cannot swim well. Flow with rip currents if you are in them and learn to read the ocean before paddling out.

3. Surfing Fitness and Surf Training
By participating in surf training and improving your surf fitness before you enter the ocean you enhance your own safety and will improve faster as a surfer. Surfing is a demanding sport that will challenge your fitness levels, strength and endurance. The best surf training is spent on improving surfing fitness combined with specific strength training for surfing and time in the water. Surf Training involves a lot of diverse movements that will help with your movements in the water.

4. Paddling Power
The ocean is very strong and you will find out very quickly that you need to be able to paddle with power when you go surfing. In order to do this work on your surf training and also ensure your paddling technique is good. Many surfers lose their energy and momentum because they cannot generate speed and power when paddling.

5. Wax all of your Board
So many learners forget to wax the spots where their hands go to prevent falling when popping up and also forget to wax the entire board, thinking they will only need wax for their feet. When out in the ocean you will move your feet to different area’s and will want to have as much surface area covered as possible for grip.

6. Catch the wave before you stand.
Many learners think the goal is to stand up, that comes second. First you have to use your surf training and paddle power to catch the wave. Only after you know you have caught the wave and you feel the waves power can you then stand up and start to surf. The only exception is when using a stand up paddle board.

7. Stay out of the impact zone
The energy area where waves are consistently breaking and good surfers are taking off from is the most dangerous area for anyone to be. If you get trapped there, point your board to the beach and go in for a rest before moving down the beach to paddle back out again.

8. Learn in a comfortable environment.
It is very difficult to enjoy learning when you are cold, shivering or in a place that is covered in rocks and reefs. Learn in a spot that has smaller waves and in a warm environment so you can spend more time in the water focusing on practice and technique.

9. Know your Limits.
It is very easy to look out at breaking waves and think they are small and easy to surf. When you paddle out you may realize you are out of your league. Surfers like to push themselves into bigger and faster waves, just know what your level is and avoid endangering yourself or others by going out in conditions that may be too much for your current limits.

10. Weight Training for Surfing
Being strong with good muscular endurance for surfing can be effectively achieved in the gym. Weight training for surfing in a circuit format is one of the best ways to improve surfing fitness as it challenges many energy systems in the body used for surfing. Avoid doing any form of training that is not surf training specific.

11. Surround yourself with Friends.
Learning is a humbling experience and also a fun one when shared with friends. Find a group of people and develop your skills together.

12. Treat others with respect.
There can be a lot of people in the water at one time trying to catch waves. Treat people with respect and share the waves, another one will always come along and sharing the ocean is what surfing is all about.

So enjoy the ocean, use these points to improve your surfing and remember surf training and improved surf fitness is the base of catching more waves.

Hayden Rhodes has coached professional and amateur athletes improve their performance through scientific personal training, hormonal testing, nutritional coaching and performance principles.

If your a professional surfer or just getting started and want to improve as a surfing athlete then please visit Do you want to improve as a surfer?

For a free 5 day coaching guide on boosting your surfing performance please visit

I look forward to your questions and comments.

Thank you for being ON BOARD with Hayden Rhodes

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Should You Buy A Surfboard Online Or At Your Local Surf Shop?

With the growth of the internet, the ease and availability of ordering surfing products and buying surfboards of all types online has become an acceptable way to shop and purchase a new board. However, buying a surfboard at your local surf shop may be preferable because you can touch it, pick it up and feel it, and talk to a sales representative face to face. One of the reason I loved with surf comp app is it’s reliability during surfing events.

One disadvantage may be that your local surf shop may have a limited supply of surfboards because inventory requires large cash outlays. Most retail surf shops concentrate on clothing as their main product emphasis thus reducing their surfboard inventory to few types and designs. This is also true with most online surf shops, but normally they do not have to carry inventory and drop ship their surfboards from a variety of surfboard shapers and manufacturers. There a probably a number of retail surf shops within 10 to 20 miles of your surfing community, which can give you more of a chance to purchase the surfboard you are looking for.

Online you have a very wide selection of surfboards, probably more than you will have from your local surf area. You can search for surfboards by type and design and also by “online surfboard shops” and you will most likely be able to find several one-stop surf shops with a wide selections of good surfboards.

Over the years, many people have become too busy to go shopping for a surfboard, bodyboard, or SUP at the local surf shops. It takes a lot of investigating and time. Once you take the time and go to your local surf shop, more often than not, the surf shop will have a very limited selection, which means that you will have to drive to another shop in hopes of finding what you want. Another disadvantage is that the sales staff will put pressure on you and try to push you to buy one of their surfboards even if it doesn’t fit your needs. This is especially true for the beginners and novice surfboard riders.

If you go to the local surf shop, try to hook up with a senior member of the sales staff with lots of surfing experience. You need someone with experience to guide you. Many of the surf shop sales staff are young kids with not too much surfing experience and not much knowledge about surfboards and what should be good for you the individual buyer.

Most of the surf shops sell surfboards and other surfboard types and designs that are produced by their local shapers so choices for the buyer are limited. Some of these shapers make very good surfboards, but be careful because you may end up with a surfboard that is not suited for you. Typically, these shops are limited by available funds and keep a minimum inventory of surfboards on hand. They have wide selections of t-shirts, board shorts, sweatshirts, tank tops and other clothing items, which are their mainstream of revenue. Surf shops today are mainly clothing stores, not surfboard shops like they were in the past.

Since the advent of the internet, online surfboard shops have come into vogue. It has taken a long time for this to happen, but slowly the public has become comfortable going online and searching for a surfboard of their choosing. There are also many online surfboard stores that will give you a wide selection of surfboard types and designs.

You may also find a local surf shop that carries the surfboard you are looking for, which will allow you to save on shipping costs and actually see the board you are buying. Sometimes you can find a local surf shop that carries the surfboard you are looking for, so many buyers go online to find out what is available in their local shops.

If you know what you want and don’t need to see or feel the surfboard, go online where more often than not you can get a custom surfboard of the size, design, and colors of your choice. You will be in a virtual surf shop and the nice thing is that, while you are shopping for your surfboard, you can shop for the surfboard fins, leash, wax, and the clothing items you might need like a new pair of board shorts.

Since security of payments on the internet has become safe and not a problem, you can pay with your credit card when you make the purchase. It has taken many years for most people to trust the internet when ordering products, especially the baby boomers who didn’t grow up with the internet. Now, it seems that just about everyone is ordering products online ranging from vitamins to automobiles. Somewhere in between are the surfboards and other surfing products.

Just as there are retail local surf shops, there are online surfboard companies offering a wide selection for surfboard types including soft and hard surfboards, standup paddleboards (SUPs), bodyboards, skimboards, and custom surfboards. The excellent companies have a cross section of designer boards made by the better known companies and top of the line surfboard designers and shapers. They offer these surfboards in various sizes and the product lines to meet the requests for most surfboard buyers. If you want a shortboard, you can find it in any size you desire. The same is true for bodyboards, skimboards and SUPs. If you want a custom surfboard, you can get it.

If you live in a remote area and are looking for any of the above mentioned surfboard types or designs, shopping online can be a big advantage. Most of the companies offer a window where you can return their products if they do not suit your needs or if there is any shipping damage.

It is amazing how the sport of surfing has grown to the interiors of our country and those overseas. People are surfing on manmade wave machines at surf parks, on lakes and rivers and just about anywhere there is water. As the sport has grown, there are a growing number of inland retail surf shops, many included in the local sporting goods stores. If these stores are not available, go to the internet and find an online store.

If you choose not to purchase your new surfboard from a retail surf shop, you will find that the online surf companies offer their product with a comprehensive explanation of each of their surfboards and surfing products, which gives the buyer a great feel for the board. Typically their pricing is fair and consistent with industry standards and sometimes better for the online shopper. Shipping is easy and your new surfboard comes with a limited warranty just as it would at your local retail outlet.

One thing that is very important when ordering from an online surfboard company is to ask questions if you have any. You should also be able to talk to an expert. Every good internet online company should have an expert on their staff for you to consult. Before you contact an online surf company, do your homework before placing your order.

Wherever you purchase your new surfboard, get yourself a great surfboard, bodyboard, skimboard or SUP and go surfing. Have fun and always remember to Surf Life!

Oak Street Surf, [], is a one-stop online surf shop representing the latest surfboard products and accessories.

You can get a good review of top of the line surfboard types and designs including bodyboards, skimboards, SUPs, longboards, and shortboards. Let us customize one of our surfing design types for you.

We believe that surfing, whether it is bodysurfing, boogie boarding, board surfing, skimboarding or riding a Standup Paddleboard (SUP) will change your life forever.

You will be able to apply the love you will obtain from surfing to everything you do and will learn how to Surf Life! What a joy!! Visit Oak Street Surf at [] and talk to the experts with over 70 years of surfing experience. Visit the site now!

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Logo Design Competitions – An Assembly of Useless Premature Design Abortions With Your Money Gone

The fact that the term logo is used should be an immediate clue of what is on offer. Remember “logo” is the traditional term to describe a symbol, such as a pictograph, which forms the centrepiece of a corporation or organisation’s corporate brandmark identity. These online sites take a stab at designing the logo which is only the symbol part of a brandmark, ignoring all the other elements such as the descriptor and slogan, the correct name and colour that result in the creation of a successful brandmark. In addition, the lack of a clear brand and design strategy and a proper brief will most certainly assure a disastrous result. Critical issues such as the rollout and the implementation of the brandmark across all media are ignored. Be warned, most of the time it ends up as a very poor effort altogether with a possible lawsuit of copyright infringement attached. The onlinelogomaker makes your life more easier using their existing logo from their archives which you can incorporate on your own logo.

I must warn you that the advertising and design industry is very promiscuous. I don’t mean this in the context of prostitutes, at least they charge for their services. I am talking about repeatedly doing it for free with any John, Dick or Jane and in the company of many. It is called pitching and online, disguised in many forms.

So, it does not come as a surprise to see the following lewd proposals on the Web. Offer a prize (as little as US$50 sometimes) and run an online logo competition on one of the logo competition websites and get hundreds of logos to choose from.

The online logo competitions usually go something like this: the competition holder (client) registers with the website, completes a very short standard brief with Yes/No tick boxes. The client adds a few comments of his/her own, sets a deadline and then pays the prize money, which could be anything from as little as US$50.

Then the amateur and wannabe designers who have also registered on the website, submit their designs or shall we say ideas. The competition holder ranks the ideas in order of preference with reasonable comments and sometimes not so reasonable demands, which could continue until judgement day. A winner is declared after some judging takes place, he or she gets paid, leaving a multitude of unhappy masochist amateur or wannabe designers and Mr/s Miser, the client, presumably satisfied.

This whole process is seriously flawed from both the so-called designer’s and client’s perspective. The design process is completely guided by the client who knows less than the so-called designer about brandmark design. The brief, already inadequate at the start, can and frequently does change during the competition. As there is no design strategy, this leads to several walks up and down the garden path full of the poor wannabe’s emotions caused by the whims of the client. Colour, typographical and other design changes are demanded and made without thought or question, and the client’s winning selection is not necessarily the best design.

This stab in the dark and shotgun approach continues on both the so-called designers’ and wannabes’ side. Why are these so-called designers willing to do a job they might not get paid for? You guessed right; they are out of a job and/or unemployable, and definitely extremely desperate. Why? Because they are generally useless at design, are truly at the bottom of the barrel or otherwise so inexperienced that nobody wants to hire them. They do not use their real names and frequently hail from places like Kascopystan, a host of Third-World countries and the like.

So would you like an out-of-work useless designer or an amateur wannabe to design your brandmark; something that could make or break the existing or future enterprise you have or are still planning to invest some serious money in? If so, then you are not serious about your business or money and deserve what could come your way in the form of brand failure or at worst, a lawsuit. That’s right, we are talking about copyright infringement.

These out-of-a-job and/or unemployable and definitely desperate wannabe blokes are known – after searching the Web with the help of some keywords on a search engine – to copy an existing brandmark, often from an unsuspecting third party in another country and different continent to try to avoid legal issues, alter or adapt it to suit your brand and present it as their own masterpiece specially created for you.

They are sometimes so unscrupulous that they go as far as copying their fellow wannabes’ work in the same competition. Now if you really want to save the miserable US$50 or so, and want to be so cheap, you could do this cribbing job yourself. If the wannabes are genuinely honest, most of the work they submit is bad design, which is, at best, incomplete and exists only as a half-baked idea.

They lack the training, experience, talent or time to refine, progress and fully develop these ideas. This is also the reason why they are not able to offer the client backup and guidance. Some clients recognise this and, as a result of their frustration, try to rectify the flaws with suggestions, which reflect their own inexperience, sending the eager-to-please wannabes on countless wild-goose chases for almost the entire duration of the competition and with no real design solutions forthcoming.

At the end of the competition, as a result of this shotgun approach, all the client gains is, at best, a collection of ideas, which need to be refined or, at worst, an assembly of useless premature design abortions with their money down the drain, time wasted and still no brandmark.

Before you get your enterprises’ brandmark (logo) designed or redesigned, first read Face your brand! The visual language of branding explained available at It will help you to create the right brandmark, save money and time and, in turn, it could make you thousands of dollars.

Alexander Greyling is the Author of Face your brand! and a top international branding expert. In his eBook he provides indispensable facts and logic for creating a successful visual brandmark through his seven essential elements. This eBook offers amazing value for money and the price is less than half-an-hour of a professional designer’s time and takes only a few minutes to download. For a free sample eBook, more information or to order a copy of Face your brand! visit

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The Basics of Color Theory for Artists

Color theory has a ton of definitions! A ton. Artists, painters, illustrators, and designers need to know the Color Wheel in order to succeed. A great freelance storyboard artist not only excites talent, crew, and clients, but also aligns your production departments behind the vision.

There is so much that can be said about Color Theory that it could fill the Library of Alexandria. It can be overwhelming, so for this article, I’m going to give you the underwhelming Cliff’s notes version. Here are a few basic concepts of Color Theory.

In 1666 the genius Sir Isaac Newton put together the first circular diagram of colors. Ever since then, artists and even scientists have studied and created numerous variations of this concept. Over the years much debate has been provoked due to the differences of opinion about the validity of one format over another. In my opinion, any wheel which presents a logically arranged sequence of pure hues is valid.

First a couple of terms you should familiarize yourself with about color.

Hue: is the name of a distinct color of the spectrum-red, green, yellow, orange, blue, and so on.

Tint: is the mixture of a color with white

Shade: is a mixture of a color and black


The color wheel is based on red, yellow and blue.

In traditional Color Theory, these are the 3 colors that cannot be mixed by any combination of other colors. All other colors are derived from these 3 hues.


Green, orange and purple are the secondary colors.

These are formed by mixing two of the primaries in equal parts. Thus red with yellow gives you orange, blue with yellow gives green, and red and blue give purple.


Yellow-orange, red-orange, red-purple, blue-purple, blue-green and yellow-green.

These are formed by mixing a primary and a secondary. That’s why the hue is a two-word name, such as blue-green, red-violet, and yellow-orange.

The primaries are arranged on the color wheel at 3 points opposite each-other and the secondaries in between the two primaries. The tertiary colors are between the primary and secondary colors.

Color Schemes are rules for combining color that gives a harmonious result.

Complementary Scheme:

Colors that are opposite each other on the color wheel are known as complementary. Red and green for example. Using opposing colors create maximum contrast and maximum stability.

The high contrast of complementary schemes create a vibrant look especially when used at full saturation. You need to be careful using this scheme so it is not disturbing.

Complementary schemes are tricky to use in large doses, but work well when you want something to stand out. A Complementary scheme is definitely not recommended for text. If you don’t believe me just check out some people’s crappy ass My Space pages.

Analogous Scheme:

For the Analogous scheme, you use colors that are next to each other on the color wheel. They go well together and create placid designs. Analogous schemes are often found in nature and are harmonious and pleasing to the eye.

Be sure you have enough contrast when choosing an analogous scheme.

One color should dominate, a second to support. The third is used (along with black, white or gray) as an accent.

Split Complementary Color Scheme:

The split Complementary Color Scheme is a variation of the complementary scheme. You choose a base color and use the two colors adjacent to its complement. This has the same strong visual contrast as the complementary color scheme, but has less strain. The split-complimentary color scheme is a good choice for rookie artists because it is hard to screw up.

Triadic Color Scheme:

A triadic color scheme uses colors that are evenly spaced around the color wheel.

Triadic color harmonies tend to be vivid, even if you use pale versions of your hues.

To use a triadic harmony successfully, the colors should be carefully balanced – let one color dominate and use the two others for accent.


Harmony can be defined as a pleasing arrangement of parts, whether it be music, poetry, or even a gorgeous platter of tacos!

Harmony is something that is pleasing to the eye. It engages the viewer and it creates an inner sense of order and balance in the visual experience. When something is not harmonious, it’s boring or chaotic. The first extreme is a visual experience that is so ordinary, so dull and lackluster, that the viewer is not engaged. Our brains always reject under-stimulating information. I know mine does.

At the other extreme is a visual experience that is so overdone and chaotic that the viewer can’t stand to look at it. Our brains reject what they cannot organize or understand. We need to present a logical structure. Color harmony delivers visual interest and a sense of order which we find comforting and pleasant.

What I’m saying is, extreme unity leads to boredom, extreme complexity leads to over-stimulation. Harmony is a dynamic balance between the two. Like when balance is brought to the force.

Raul Aguirre Jr. Artist, Writer, Animator, Cartoonist, and Podcast Host. He is a 16 year veteran of the animation industry that has worked at Disney, Nickelodeon, and FOX. If this article inspired the artist in you, then check out The Man vs. Art Podcast that Raul hosts at Art, Animation, and Comics Shenanigans! Inspiration, Information, and Entertainment for Artists! Once you hear the Man vs. Art Podcast you can’t unhear it!

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Hoboken Electrician Has Now Become Leader in Electrical Installation and Repair

HOBOKEN, NJ – 02/16/2017 (PRESS RELEASE JET) — They strive to operate their business on Biblical principles and to service the residential and commercial markets in the Hoboken area. understands that you are in need of 24 hr emergency electrician Brisbane to fix any electrical problem anytime that’s why they make sure their electrician is available 24/7.

“Anyone building, remodeling or repairing looks to Hoboken Electrician for the most talented and service-oriented electrical contractors NJ professionals” “We’re so pleased to recognize Hoboken Electrician, voted one of our “Best Electrical Contractors in New Jersey” professionals by our enormous community of homeowners and design enthusiasts actively remodeling and decorating their homes and businesses.”

Lead Electrician Ray Merc said: “Having worked in the building industry for over 10 years, I was keen to put my client relation skills and in-depth electrical knowledge to good use. Teaming up with David and employing a team of sought-after electrical contractors, we are able to offer an extensive range of services for both domestic and commercial customers in the county. Our aim is to offer impeccable electrical services and become the goto, trusted local electrician for homeowners, landlords and businesses in New Jersey.

Hoboken Electrician is proud to be a family owned and operated business in Hoboken, NJ since opening its doors in 2009. Hoboken Electrician has some of the most experienced NJ electrical contractors in the Hoboken and Jersey City area and are proud that much of our staff has been with them for 7+ years. They specialize in middle to large end residential and commercial electrical contract jobs, as well as, electrical service repair to electrician Newark NJ, Jersey City, Hudson County and surrounding cities. Hoboken Electrician offers emergency after hours electrical services and ensures phones are answered live, either by our office staff or a service technician, 24 hours a day. Along with our regular electrical services, we offer emergency electrician Melbourne call outs.

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About: Hoboken Electrician is #1 Electrical Contractors NJ Licensed & Insured · Guaranteed Repairs electrician New Jersey contractor for all types of commercial, residential and industrial electrical service and generator installation from the Hoboken NJ electrical contractor.