Introduction
If you’re looking for the signs that will get your customers to slow down and take a look, there are few better places to start than with custom signs. A well-placed sign can draw attention to your storefront or business without being too intrusive on busy roadsides. It can also help establish a brand and make sure people remember where they saw interesting things—and what those things were! The best custom signs are designed with ample room for text, so even if your audience isn’t fluent in English, they won’t miss anything important when they pass by them on their way home from work each day. Stickers Sydney can draw attention to your business services you offered.
The best custom signs start with a solid design.
Before you begin, it’s important to understand the difference between a sign and a poster. A poster is more like an advertisement, while a sign conveys information or directions. If you’re designing your own custom signs, then keep these tips in mind:
- Design the best custom signs based on what needs to be communicated. Don’t worry about trends; focus on the message instead!
- Know who will read your custom signs before choosing colors, fonts and materials (more on this later). Consider whether they are children or adults with varying literacy levels when making decisions about legibility. For example, if you need people who cannot read well enough to understand written directions on their own–and therefore will need verbal direction from someone else–then consider using symbols instead of words as part of your design strategy.*
Know your audience.
You should always know your audience before you start a project. Your customers are the people who will be reading and interacting with this sign, so it’s important to understand their expectations and needs.
- How much time does a customer spend reading?
- What kind of information do they expect from a sign? For example: do they need to know what’s on sale today, or are there more general guidelines like “our hours are 8am-6pm Monday through Friday”?
- How long do they spend in the shop/store/business? If it’s only a few moments before they leave again, then perhaps simple text is fine; but if they’re going to spend longer then maybe something more elaborate would be better suited for engagement purposes (like an illustration).
Design the sign you need, not what’s trendy.
When you’re designing your custom sign, it’s important to keep your audience in mind. Don’t underestimate their ability to read and understand what you’re saying by choosing trendy fonts or colors that are hard on the eyes.
Instead, choose a font that is easy-to-read at a distance and make sure that your message can be understood at a glance–especially if it’s an outdoor sign where there may be some distance between the reader and your sign. When designing an outdoor sign, consider using durable materials such as aluminum or steel because these materials will stand up against weathering better than plastic or wood signs would. If cost is an issue for you (and most business owners are always looking for ways to save money), don’t hesitate about customizing even further–even though this might increase costs slightly!
Don’t underestimate your audience’s ability to read.
You may be thinking that your customers are not interested in reading, and you’re right. They’re not. But they do read–more than you think!
The average person can read at about 300 words per minute (wpm), but the average sign has only about 100 words on it, so if the sign has 10 seconds to capture someone’s attention before they walk away from it forever, then that means a customer needs to read only 3% of your text before deciding whether or not they want to engage with what’s being advertised. That’s pretty good odds for us as advertisers!
Choose durable materials for outdoor signs.
For outdoor signs, durable materials are a must. Durable materials are those that can withstand the elements and last for years without fading or becoming damaged. There are many options available when it comes to choosing a durable material for your custom sign project. Some examples include:
- Aluminum – aluminum is often used on large commercial signs because it’s lightweight, easy to work with and doesn’t rust like steel does. It also comes in many colors so you can get creative with the finish or paint job! The downside? Aluminum signs tend to cost more than other options listed here (but they’re still cheaper than metal).
- Acrylic – acrylic signage is one of our favorites because it looks great indoors or out! They’re perfect for indoor events where you want something less permanent than wood but still want something sturdy enough not be ruined by rain or snow outside your building; acrylics hold up well against both conditions since they’re made from polycarbonate plastic rather than glass (which would break easily). If you do decide on an acrylic board then make sure there aren’t any scratches or cracks before installing them into place because once these start happening then there isn’t much else left except removing them completely…and who wants that kind?”
Customize even if it costs more.
Customization can be a great investment, especially if you’re looking to attract new customers or build trust with existing ones. Here are some ways that customization can help:
- Customization helps you stand out from the crowd. If everyone else is selling generic products and services, it’s easy for customers to get confused and simply go somewhere else. What sets your business apart? Make sure that it does!
- Customizing your products makes them more unique, which can help build relationships with customers who appreciate something different than what everyone else has on offer (and maybe even attract new customers).
Your customers may be able to read faster than you think, so make sure all of their information is clear and easy to find
Your customers may be able to read faster than you think, so make sure all of their information is clear and easy to find.
- Don’t underestimate your audience’s ability to read. You might not realize it, but most people can read at 250-300 words per minute (WPM). That means that if you have a sign with five lines of text on it, your customer will have time to read each line before they reach the end of your sign!
- Make sure all of their information is clear and easy to find. If there is more than one piece of critical information on a sign, make sure they’re grouped together so the reader doesn’t have to search for them–this will make their experience much smoother when interacting with your brand or business in person rather than online where things tend not get lost in translation as easily thanks largely due being able to see what others are saying/doing during communication sessions like these ones involving verbal/written communication between two parties engaged in conversation about something specific like signs created using custom designs which contain lots’o stuff written down inside them such as words describing why certain items should be bought here instead other places where prices aren’t quite as high but quality isn’t quite right either etcetera ad infinitum ad nauseam…
Conclusion
As you can see, there are many factors to consider when creating a custom sign. While it might seem like a daunting task at first, we hope that this guide has helped make things easier for you by outlining some of the most important points to keep in mind while designing your new sign. Remember: keep it simple and use colors that stand out from the background so people will notice them! Absolutesignsolutions.com.au for sure will provide a better signage to your business.
